Top 7 Mobile Ad Networks for Small Businesses

In the ever-growing world of digital advertising, mobile ad networks play a crucial role for both publishers and advertisers. With more than 6 billion mobile users worldwide and mobile website traffic accounting for over 52% of global web traffic, it's no surprise that mobile ads are predicted to cross $200 billion in the United States alone by 2022.

When it comes to choosing a mobile ad network, there are several factors to consider. These include ad reach, targeting options, ad formats, cost-effectiveness, ad performance tracking, user experience, ad quality, ad placement control, customer support, integration, ad fraud prevention, ad compliance, ROI potential, scalability, reviews, and reputation.

Fortunately, there are several mobile ad networks that cater specifically to small businesses. Here are the seven best mobile advertising networks recommended for small businesses:

1. CodeFuel

CodeFuel offers a comprehensive solution for digital advertising, including news, searches, and high-intent ads. It boasts numerous integrations with quality publishers and provides a range of features such as anti-ad blocking, postback tracking, and multiple payout options.

2. Bidease

Bidease is a transparent mobile demand-side platform (DSP) that helps marketers achieve their growth goals via risk-free programmatic performance ads. It offers features like anti-ad blocking, postback tracking, and multiple payout options to support monetization of mobile traffic and Telegram Mini Apps traffic.

3. Smadex

Smadex provides real-time bidding and premium inventory, advanced machine learning, and multi-dimensional reporting tools. It offers features such as ad mediation and a special platform for publishers and developers.

4. AdColony

AdColony is a mobile ad network designed for application developers, offering a range of ad formats and expanding to other mobile publishing ad types. It boasts better technology and more ad formats, providing an improved user experience and engaging ads.

5. AdMob

AdMob is among the largest cost-per-click mobile ad networks, popular among new startups, small businesses, and gaming corporations. It offers best-performing ad formats, actionable analytics and tools, and provides more revenue.

6. Smaato

Smaato is a digital ad tech platform and ad server for advertisers and publishers, with over 90,000 publishers using its advanced monetization and reach. It deals with over 150 billion ad impressions a month and has many ad fraud protection features.

7. Golden Goose

Golden Goose offers more than 600 mobile value-added services (mVAS) from across the globe and has developed one of the best and most effective mobile traffic monetization services ever.

Switching between mobile ad networks is easy due to software development kits (SDKs), making it simple for businesses to find the perfect network for their needs. Mobile ad networks facilitate in-app advertising and are an excellent way for app developers and publishers to earn passive income. Using a mobile ad network can offer a business access to a huge online marketplace, a more engaged audience, fewer targeting mistakes, mobile payment benefits, and easier ad blocking.

In conclusion, choosing the right mobile ad network is essential for small businesses looking to maximize their digital advertising efforts. By considering the factors outlined above, businesses can make an informed decision and find the network that best suits their needs.