Toyota Introduces New Division Showcasing Their Love for Sports

In the world of sports, certain values stand out as key: challenge, never giving up, teamwork, and respect. For Toyota, these values have been a driving force since its inception in 1937.

The automotive giant's passion for sports can be traced back to its early days, with the establishment of its first sports club, track and field, within the company. This passion has only grown stronger over the years, as evidenced by the first "All-Toyota Games" held in 1951, where Toyota Group companies competed through various athletic activities.

Fast forward to the present, and Toyota's commitment to sports is more vibrant than ever. The company has recently added a new section to its Times platform, focusing on sports and highlighting its athletes. This new section, titled "TEAMS & ATHLETES," provides information about Toyota's sports teams in Japan, including baseball, women's basketball, soccer, and basketball teams.

The "TEAMS & ATHLETES" section is a testament to Toyota's global reach, featuring approximately 240 athletes from various regions worldwide. Among them are top athletes such as Melissa Jefferson-Wooden, Katie Moon, Chase Jackson, Brooke Andersen from USA track and field, and Japanese athletes like Kitaguchi Haruka.

Akio Toyoda, the grandson of Kiichiro and Toyota President, has expressed his thoughts on the company's longstanding commitment to sports. He believes that the spirits of "never giving up" and teamwork, which were essential for the founding members of Toyota, were fostered through sports.

Despite the challenges posed by the COVID-19 pandemic, Team Toyota athletes continue to move forward and aim high. The "TEAMS & ATHLETES" section includes background stories about some of these athletes and their ongoing pursuit of challenging goals. It also includes a list of approximately 240 Global Team Toyota Athletes, which can be sorted by specific competitions and regions.

Sports have been a unifying force for Toyota employees, promoting harmony, understanding, and teamwork. This is evident in the various sports clubs that Toyota established over the years, such as the Judo club created in 1938, followed by soccer, rugby, and volleyball clubs.

The "TEAMS & ATHLETES" section is part of the Toyota Times Sports series, which focuses on Toyota's involvement in the motorsports world. By showcasing the actions and spirit of its athletes, Toyota Times aims to inspire and unite, just as sports have done for the company since its inception.

To explore Toyota's sports world further, visit the "TEAMS & ATHLETES" section through the provided link.