Toyota's Ambition to Create Joy for Everyone through Manufacturing

Toyota Transforms into a Mobility Company, Aiming for an "Ever-Better Mobility Society"

Toyota, the renowned car manufacturer, is taking significant steps to transform itself into a mobility company. This shift in focus is reflected in the company's new mission statement, "producing happiness for all," as outlined in the Toyota Philosophy, compiled last year.

The Toyota Philosophy, serving as a compass for management, was first announced by Akio Toyoda, the current President of Toyota Motor Corporation, at the company's financial results briefing for the first half and second quarter of its fiscal year ended March 31, 2021. Toyoda created this philosophy to "bring back what makes us Toyota."

Akio Toyoda believes that diversity in values and abilities among human resources will be crucial for innovation in the future. He emphasizes that happiness, which he interprets as the 18th Social Development Goal (SDG), should be the ultimate goal of Toyota's efforts. According to Toyoda, only those who strive to realize the established 17 SDGs will see a world of the 18th SDG.

The desire to prevent others from experiencing the hardships he faced in bringing back what makes Toyota, Toyota, may have influenced the creation of the Toyota Philosophy. Toyoda has expressed a desire for the next generation to focus on the future, rather than the past, to avoid repeating the challenges he faced.

Toyota's transformation is being led by Woven Planet, a software company within the Toyota Group. Woven Planet is spearheading the development of innovative technologies that will contribute to Toyota's vision of a mobility society.

One such initiative is the Woven City, a futuristic urban development project where Toyota aims to demonstrate a mobility society that connects people's hearts and collaborates with diverse partners to make city residents happy.

Akio Toyoda envisions future cars as being connected to communities and people's lives through information and becoming an integral part of the social system. He believes that producing happiness for all does not mean producing the same thing for everyone, but rather catering to the unique needs and preferences of each individual.

By declaring that Toyota's corporate activities will be based on the newly compiled Toyota Philosophy, Toyota is signalling its commitment to this new mission. The Toyota Philosophy is rooted in the teachings of Sakichi Toyoda, the inventor of the automatic stopping loom in 1902, and his son Kiichirō Toyoda, who developed the Just-in-time concept and became the first chairman of Toyota Motor Corporation in 1937.

In conclusion, Toyota's transformation into a mobility company and its pursuit of an "ever-better mobility society" where people can live happily, is a testament to the company's forward-thinking approach and its commitment to creating a better future for all.

Toyota's Ambition to Create Joy for Everyone through Manufacturing