Toyota's Ponderings: Toyota-like Ideology

In a transformational period that can be described as once-in-a-century, Toyota Motor Corporation is making significant strides towards becoming a mobility company. This shift was announced by Akio Toyoda, better known as Morizo, who aims to steer the company away from traditional car manufacturing and towards a future where cars are connected to various services that support towns and people.

Morizo's personal vision, often referred to as a "Morizo-ism," is to create "beloved cars" that express affection for the next 100 years. This goal is rooted in the unchanging philosophy of the Toyota Production System (TPS) and the company's commitment to various "-isms" that foster innovation and creativity among employees.

The media channel, Toyota Times, plays a crucial role in this transformation. Published by the Toyota Motor Corporation, Toyota Times is an informational site that aims to convey the company as it is. In response to feedback received about a New Year's Day 2019 advertisement for Toyota Times in Japan, Morizo emphasised the importance of the platform in conveying both company news and activities, as well as the company's "Toyota-isms."

"Toyota-ism" can mean sticking with principles or a specific school of thought, or, a particularity. It represents Toyota's dedication to its core values and unique approach to business and innovation. This commitment to its roots is reflected in the hidden meaning of the phrase "Toyota Times" in the current transformational period.

As the car concept evolves, Toyota will provide various services related to the movement of people. These services will become integral parts of the social system, with cars being connected to various services that support towns and people through data and information.

In this exciting time for Toyota, it's clear that the goal of making ever-better cars will continue to be a "Toyota-ism." Morizo's vision for the future, combined with the company's unwavering commitment to its values, promises an exciting journey for Toyota and its customers.