Treasure Island Resort in Las Vegas is now part of Accor's exclusive Handwritten Collection.
Accor Makes Debut on the Las Vegas Strip with Treasure Island Acquisition
Accor, a leading international hotel group, has announced a significant expansion in the Americas region with the acquisition of Treasure Island - TI Las Vegas Hotel & Casino. This marks Accor's first property in Las Vegas and a strategic move to strengthen its U.S. portfolio[2][3][5].
The partnership is structured as a franchise agreement, with businessman Phil Ruffin, the current owner of Treasure Island, retaining ownership. Accor will operate the property under the Handwritten Collection brand, a global collection by Accor that includes carefully curated hotels[2][3].
Treasure Island is a prominent property with 2,884 rooms, overlooking Las Vegas's premier racing circuit and offering panoramic views of the city. The acquisition significantly expands Accor's North American portfolio, now boasting over 550 operating hotels[2][3][5].
The Handwritten Collection branding is a strategic move for Accor, with Treasure Island becoming the second U.S. hotel in this collection, following the Hotel Stratford San Francisco[2][3]. Accor's Global Chief Development Officer, Camil Yazbeck, highlighted that this union creates a "one-of-a-kind guest journey" and signals confidence in a "bigger and bolder future" for the iconic hotel now under the Accor network[2][3].
Before the Accor partnership, Treasure Island's hotel portion was affiliated with Radisson Hotel Group starting in 2019. The property underwent renovations, including an expanded sportsbook, during this period[1].
In summary, Accor did not acquire Treasure Island outright; rather, it entered a franchise and operational management partnership with Phil Ruffin to bring the property into Accor's Handwritten Collection brand, beginning operations later in 2025. This marks Accor's first foray into Las Vegas and significantly strengthens its U.S. portfolio[2][3][5].
References:
- Las Vegas Review-Journal
- Accor Press Release
- Bloomberg
- Hotel Management
- Skift
In this acquisition, Accor, a renowned international hotel group, establishes its footprint in Las Vegas by partnering with Phil Ruffin, the owner of Treasure Island - TI Las Vegas Hotel & Casino, marking an entry in the casino-and-gambling industry of the city. Treasure Island, under Accor's management, will operate under the Handwritten Collection brand, diversifying Accor's U.S. portfolio and adding a significant financial asset to the company.
