UK-based marketing firm, We Are Social, establishes a sister agency within the UK.

New Sister Agency Hello Launches in the UK, Led by Matt Roberts

In an exciting development for the advertising industry, Matt Roberts has been appointed as the Managing Director of the UK branch of Hello, a new sister agency to the world's largest social media agency, We Are Social.

The UK office of Hello, based in the vibrant district of Shoreditch, currently consists of a team of ten. This new addition to the UK market is part of the Plus Company network, a global network that includes Cossette, Citizen Relations, Mekanism, and now Hello.

Matt Roberts brings a wealth of experience to his new role, having previously worked at AnalogFolk, Prodigious, and Publicis•Poke. Jim Coleman, the regional lead for the UK and US at Plus Company and UK chief executive at We Are Social, has expressed his excitement about Roberts joining Hello to lead the team.

Coleman believes that Roberts will make an impact at Hello, praising his passion for building a successful business. Roberts himself has expressed his excitement about leading the team at Hello and developing new propositions, capabilities, and relationships. He aims to disrupt the market and bring a unique and impactful approach to clients.

The client roster of the UK branch includes TikTok and Supercell. The launch of Hello in the UK is an important milestone in the expansion of the socially-led, culture-first offering to brands.

The founder of Hello, the sister company of We Are Social, is not explicitly stated in the provided search results. However, the agency prides itself on being a culture-driven agency offering bespoke campaigns to entrepreneurial brands.

The UK branch is the third to launch, following the Italian and US branches. As Hello continues to expand, it promises to bring its agile and culture-obsessed team to more markets, offering brands a fresh and innovative approach to their marketing needs.