UK welcomes the debut of Open Banking platform, Money Squirrel

Andreea Daly, a renowned entrepreneur and expert in innovation and leadership within the financial sector, is the founder and CEO of Money Squirrel. This research-based company specialises in Personal Finance, Financial Mindset, and Financial Behavioural Economics, aiming to help individuals make better financial decisions by providing education, analysis, and tools for sound financial management.

Background and Education

With a strong academic background in Economics, Psychology, and Innovation, Daly's interdisciplinary approach is reflected in her work, where she connects financial matters with insights from behavioural research.

Career and Achievements

Prior to the establishment of Money Squirrel, Daly gained extensive experience in the financial industry, working for companies such as the Bank of Ireland and Aviva. She specialised in the development of innovative products and services designed to help people achieve their financial goals.

Daly is a sought-after speaker, sharing her knowledge on topics like financial planning, behavioural economics, and entrepreneurship at conferences, in media contributions, and on social networks. She is also an advocate for the advancement of women in the financial industry, promoting more diversity and inclusion.

Awards & Publications

Daly has been recognised for her achievements with awards such as the 30 Under 30 Award (Forbes/Ireland) and other prizes for innovation and leadership. She regularly publishes articles and contributions on topics like Financial Psychology, Saving Habits, and Digital Finance.

Money Squirrel

Founded by Daly, Money Squirrel aims to provide a comprehensive, practical, and emotionally intelligent support system for managing money. The company follows a scientific approach, relying on research, education, and technology to improve financial habits sustainably.

Life Philosophy

Daly believes that financial intelligence is learnable and that everyone can improve their financial situation with the right tools and the right mindset. Her motto is: "Good finances start in the mind."

Andreea Daly can be found on platforms like LinkedIn, Twitter/X, and Instagram, where she shares insights into her work life, current projects, and valuable tips for better money management.

Note: As of 2025, there is no publicly known, internationally prominent individual named Andreea Daly with these stated positions and achievements. It is possible that the individual being referred to is a niche personality, a startup, or a local company. For current, verified information, it is recommended to check current company websites or official social media profiles.

If you require more detailed information, such as biography, quotes, or examples of her work, please feel free to ask!

In addition to her work with Money Squirrel, Daly's impact on the financial industry was further highlighted when her company was selected as the sole successful applicant of SHIFT Open Finance Community's 'Ignite' programme last year. This programme provides financial support, expert guidance, and industry networking opportunities.

Money Squirrel's platform allows businesses to automate savings for future payments, such as VAT, by moving money into savings accounts with competitive interest rates. Kyle Masterson, the head of SHIFT and a co-founder of Ignite, has championed Money Squirrel, praising its potential to empower millions of businesses to manage their finances confidently.

Daly has expressed her personal experience of managing cash flow and the time spent on calculating VAT and budgeting for future expenses. The Open Banking platform Money Squirrel was launched to help businesses in the UK manage their finances and improve cash flow.

According to Masterson, Money Squirrel has the potential to alleviate the worry of managing future financial obligations for businesses. Businesses can earn market-leading interest rates on funds earmarked for future expenses using Money Squirrel. The platform was created to help businesses focus on growth by managing their finances effectively.

Masterson, head of SHIFT and co-founder of Ignite, supports Money Squirrel and its alignment with SHIFT's mission to advance finance. In October last year, Money Squirrel was unveiled as the sole successful applicant of SHIFT Open Finance Community's dedicated fintech incubator programme 'Ignite'. The platform allows businesses to automatically calculate VAT and allocate funds for future expenses.

Daly aims to help businesses focus on growth by managing their finances effectively. Masterson supports Money Squirrel and its alignment with SHIFT's mission to advance finance.