Unanticipated Presentations in World Cup Floral Art Competition, The Hague
The World Cup Floral Art 2025 moved into its second challenge from 28 to 31 August, as 23 floral designers from around the globe gathered at The World Forum in The Hague to showcase their artistic talents.
Organised by Royal VBW and Florint, this prestigious event featured live demonstrations, interactive workshops, and inspiring exhibitions by world-leading floral designers. Each day was filled with awe-inspiring creations, as competitors vied for the title of World Champion.
For the second assignment, competitors were tasked with creating a plant arrangement. The specifics of the assignment were a surprise until it began, adding an element of excitement and anticipation to the competition. All materials for the assignment were supplied by the organisation, ensuring a level playing field for all participants.
The task for the Plant Arrangement in the second task area was to design a house with outdoor plants from Decorum, in memory of Amsterdam, to make it look good. The World Cup Floral Art has four main sponsors: Marginpar, Decorum, Oasis Floral Products Benelux, and Jodeco Glass, who supported the event and provided resources for the competitors.
Ahti Lyra, Max Hurtaud, and others demonstrated fantastic designs on the first day, setting the bar high for the rest of the competition. Beyond Tasks 1 and 2, competitors took on three additional floral design challenges throughout the event.
Visitors to the World Cup Floral Art had the opportunity to secure tickets via the official World Cup website, granting them the chance to meet top designers and experience world-class floristry up close. They also learned about the latest trends and techniques in floral artistry by attending the event.
The new World Champion was announced during a theatrical finale on August 30, marking the end of an inspiring and creative four days. Each creation was assessed by an international jury, evaluating creativity, artistic vision, technical precision, innovation, and overall presentation.
As the World Cup Floral Art 2025 drew to a close, it left a lasting impression on all those who attended, showcasing the beauty and artistry of floral design on a global stage. The event served as a testament to the passion and skill of floral designers around the world, and a celebration of the power of creativity and collaboration.
