Unveiling the future trajectory of Bluesound and NAD: An exclusive discussion with Lenbrook's Chief Technology Officer
In the world of audio engineering, Greg Stidsen stands out as a pioneer. With a background in technology and a passion for music, Stidsen's journey began as a sound engineer for student rock bands during his university days. This early exposure to the intricacies of sound led him to the realm of audio engineering.
Fast forward to his twenties, Stidsen found himself working in a specialty hi-fi shop, a prelude to his future endeavours. One of the brands he would later be closely associated with is NAD, a brand with a substantial legacy in the audio industry.
NAD's D 3020 is an important product for the brand, having been reinvented for music lovers. However, the story of the D 3020 begins much earlier, with the original amplifier being a hugely important product for NAD due to its high engineering integrity, usability, and affordability.
Stidsen's interest in NAD and its technologies was piqued by the efficiency and sustainability benefits offered by Class D amplifier technology. This technology, invented in the '60s in the UK, offers high efficiency and low heat production compared to Class A and Class A/B. It's more efficient, even at idle, and can be made into a pure digital amplifier.
Class D amplifiers also have potential downsides, such as the need for precise circuit design and the possibility of distortion at high volumes. However, these challenges have not deterred Stidsen or the team at Lenbrook, the parent company of NAD, Bluesound, and PSB speakers.
Lenbrook, over the years, has leaned heavily into Class D amplifier technology. One of their early Class D offerings was the M2, which used Direct Digital technology. Today, Lenbrook is home to MQA and a new suite of technologies, including advanced digital audio streaming technologies and high-resolution wireless audio systems, which were not available at the company's founding.
Stidsen, now the Chief Technology Officer at Lenbrook, is particularly fond of the M66 and M23 products from NAD. His focus remains on the sustainability of the stereo package in the future, ensuring that the advancements in technology do not come at the cost of the listening experience.
Switch-mode power supplies are commonly used with Class D circuits due to their stability, a testament to Lenbrook's commitment to delivering high-quality audio solutions. As Stidsen continues to lead Lenbrook and NAD into the future, it's clear that the potential of Class D amplifier technology is far from exhausted.
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