Unveiling Toyota Times: A New Publication by Toyota!
In the world of automotive giants, Toyota continues to make waves, with a vision to transcend traditional boundaries and become a leader in software, technology, and services. This ambitious goal is spearheaded by Akio Toyoda, the grandson of Kiichiro Toyoda, the founder of Toyota Motor Corporation.
Akio Toyoda, often referred to as Morizo, is a firm believer in open communication as a means to rally others to their cause. This belief is evident in the launch of Toyota Times, an internal communication platform that expands beyond traditional closed boundaries. Originally started in Japan in January 2019, Toyota Times is now available in English, aiming to reach a global audience.
Toyota Times serves as an owned-media channel, providing a unique, inside perspective of Toyota. The channel uses a broad range of media, including broadcast television, radio, newspapers, and the internet, to share Toyota's story with the world. Akio himself is the person greeting readers in Toyota Times, expressing his hope that 2020 will be a milestone year for the company.
Akio believes that the real story from Toyota's perspective may not be fully understood without telling it. He hopes to bring challenges to the surface and find ways to continuously improve. This open approach to communication is essential for Toyota's transformation into a mobility company.
Toyota's efforts to transform are not going unnoticed. The company is gaining new partners and friends in its endeavour. Akio thanks customers, sales outlet staff, suppliers, and team members for their support, acknowledging that their continued support is crucial as Toyota strives to share information more openly.
As Toyota sells more than 10 million new vehicles in a year, it's clear that the company's transformation is not just a pipe dream. With Akio at the helm, Toyota is poised to lead the way in the new era of mobility. Akio asks for continued support as they continue to open up and share their story with the world.
In a nutshell, Toyota Times is more than just an internal communication platform. It's a testament to Akio's vision for Toyota, a commitment to transparency, and a bold step towards a future where mobility is redefined.
