Unwanted Mother's Day Presents: The Bouqs Imitates the Subtly Disapproving Glances Moms Sometimes Offer
The Bouqs Company, a flower-selling company, has released a new advertisement that resonates with many mothers around the world. The creative minds behind the campaign, Saatchi & Saatchi New York, drew inspiration from their own experiences.
The advertisement introduces the concept of "Pretend Like Face," a shared and unspoken language among moms used to hide their true feelings about Mother's Day presents. The language is described in the advertisement as a specific facial expression, featuring a too-wide smile, concern barely masquerading as joy, and that thing with the eyebrows.
Moms have become accustomed to receiving less-than-ideal presents for Mother's Day. To address this issue, The Bouqs Company's new advertisement positions fresh flowers as a better alternative to typical Mother's Day presents. The advertisement encourages everyone to give fresh flowers instead of "whatever total crap gifts they had in mind."
Actor and writer Colleen Smith is responsible for creating the "Pretend Like Face" concept in the new advertisement. The advertisement does not repeat earlier facts about the offerings or goals of The Bouqs Company or the resilience and good humor of moms, but rather focuses on the universal experience of receiving unimpressive Mother's Day presents.
The "Pretend Like Face" language is a testament to the resilience and good humor of moms despite receiving less-than-ideal Mother's Day presents. The advertisement aims to highlight this issue and encourage people to give thoughtful and meaningful gifts this Mother's Day.
The Bouqs Company's new advertisement was created by Saatchi & Saatchi New York and features the "Pretend Like Face" language as a way to connect with mothers everywhere. Fresh flowers are presented as a way to show appreciation and love this Mother's Day, and the advertisement encourages everyone to avoid the typical Mother's Day presents and choose fresh flowers instead.
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