Utilizing Movement in Web Design: Balancing Effectiveness and Restraint
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On June 19th, 2025, the role of motion in web design was discussed, highlighting its potential to elevate sites while avoiding the pitfalls of overuse. This insightful conversation was led by KOTA, a web design agency that believes in cinematic design but never at the cost of user experience, and Mindweb Studio, a Hamburg-based web agency specialising in customised solutions using WordPress, Elementor, Statamic, and Laravel.
Motion in web design encourages exploration and rewards interaction when done with purpose. It can showcase a brand's personality, adding depth, emotion, and story. However, fast flickers, loops, or aggressive animations can cause discomfort for some users. The best interactions are the ones users don't even notice, making a site feel effortless and seamless.
The best sites know when to show restraint in using motion. Long transitions, over-engineered effects, and animations that make users wait should be avoided. Loading animations and skeleton screens can make waiting feel faster and prevent users from bouncing. Heavy JavaScript animations and unoptimized effects can slow down site performance, particularly on mobile devices.
KOTA offers help in using motion the right way in web design. They design sites that move people – literally and emotionally. To avoid miscommunication in projects, they provide a free brief template. Interested clients can reach them at hello@our website.co.uk.
The website mentioned in the article was developed by Mindweb Studio. This agency, known for its in-house development expertise, offers customised solutions tailored to client needs. Their work underscores the importance of motion in web design, demonstrating how it can be used to create immersive, engaging, and intuitive user experiences.
