Utilizing "My Brand Kit": A Guide to Branding Your Designs Efficiently and Swiftly
In today's competitive market, a strong visual brand is more than just a pretty face - it's a crucial tool for both external and internal communication. With the help of My Brand Kit, a user-friendly feature offered by Venngage, a popular design tool, users can effortlessly incorporate their visual branding into all their designs.
My Brand Kit simplifies the design process by allowing users to save and reuse their customised branding elements. Once a template is personalised with a brand's logo, colour palette, and fonts, it can be saved as a branded template for future use.
The colour palettes in My Brand Kit can be easily modified by clicking on one of the palettes. Users can also add new colour palettes by clicking "Add new palette" and inserting the HEX codes for each colour. Brand colours are conveniently saved in the colour picker tool for quick access.
To edit a font style, users simply need to select a text box and use the drop-down font menu at the top of the editor. Brand fonts are saved at the top of the drop-down menu for easy access. Users can also pick from a list of pre-set fonts for headers, subheaders, and body text from drop-down menus.
Adding a logo to a design is straightforward. Users can click the My Brand Kit tab in the menu on the left-hand side of the editor, then click on the logo. The logo can be repositioned and resized as needed after being inserted onto the canvas.
My Brand Kit also makes it easy to add brand assets automatically. Users can go to "My Brand" in the top menu, click "Add your brand colours and logo automatically", and paste their website URL. This feature automatically pulls in the brand's colours and logo for easy use.
For those who prefer manual uploads, users can manually upload logos, colour palettes, and fonts to My Brand Kit. To add custom brand fonts, users can click "+Upload new font" under the "Uploaded Fonts" header and select a font file from their desktop. To delete a logo or colour from My Brand Kit, users can hover over the respective image or block and click the garbage bin icon.
The importance of cohesive branding extends beyond external communications. Consistent branding is equally important for internal communications and can help align the team and set a standard. A well-defined brand identity can foster a sense of unity and professionalism within an organisation.
The logo is the most important visual asset for a brand and should be added to all marketing visuals, reports, slide decks, or any document from the brand. By using My Brand Kit, users can now apply their branding to any template they create on the platform, ensuring a consistent visual identity across all their designs.
To enjoy the benefits of My Brand Kit, users need a platform Business account. With this feature, users can streamline their design process, reinforce brand recognition, and create cohesive messaging, making their designs quicker and easier to produce.
