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Volkswagen rebrands their ID. 2all model to ID. Polo

Unveiling a novel naming strategy for customer navigation assistance by the brand

Volkswagen renames its ID. 2all model to ID. Polo
Volkswagen renames its ID. 2all model to ID. Polo

Volkswagen rebrands their ID. 2all model to ID. Polo

Volkswagen is reinforcing its commitment to making the transition to electric mobility as simple and appealing as possible for consumers. The German automaker is adopting a strategy that aims to solidify a future in which electric vehicles are not only progressive but also close and reliable.

Starting in 2026, Volkswagen will begin using iconic names of combustion engine models for its family of fully electric vehicles. The ID. Polo, previously known as the ID. 2all, will be the first model to adopt this new naming strategy. This move is aimed at facilitating the transition to electric mobility for customers, as the brand's model names are deeply associated with a strong brand and embody characteristics like quality, timeless design, and technology for all, according to Thomas Schäfer, CEO of Volkswagen.

The ID. Polo marks the beginning of transferring classic names to the future, and the ID. GTI Concept, launching in 2026, will be the electric version of the ID. Polo GTI. Volkswagen is bringing one of its strongest sub-brands, GTI, into the electric world with this concept, offering exceptional dynamics and lots of driving pleasure.

The new vehicles from Volkswagen will feature a higher perceived quality level with softer materials and a mix of digital and physical controls, aiming to offer a more intuitive and personalized operating concept. The mix of digital and physical controls is designed to provide a more intuitive and personalized operating experience for customers.

Each new generation of combustion engine models will have an electric counterpart within the ID family. For example, the popular T-Cross will have an electric counterpart, the ID. Cross, launching at the end of 2026. Volkswagen will present the prototype of the ID. CROSS Concept at the next IAA MOBILITY in Munich.

The strategy also aims to provide intuitive guidance to customers within the product range, combining the trust of established names with cutting-edge technology. Volkswagen will continue to sell conventional vehicles under their current names, ensuring a smooth transition for customers.

The new vehicles from Volkswagen also aim to make electric driving more affordable and accessible. The strategy of Volkswagen reinforces its commitment to making the transition to electric mobility as simple and appealing as possible for consumers, making it more accessible to a wider audience.

In other news, Martin Sander, a member of a jury alongside Sebastian Küchler-Blessing, Christoph Schönfelder, and Suzanne Z'Graggen, has been mentioned in relation to a music and church context, likely involved with choral or classical music events or awards. However, the specific details of his involvement are not yet known.

This article is available only to subscribers of the news source. Stay tuned for more updates on Volkswagen's electric future!

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