Vollebak appoints R/GA London as its Digital Innovation Partner for future projects
Vollebak, a British clothing brand known for its groundbreaking designs, has partnered with R/GA London for digital innovation. This partnership aims to create an immersive digital experience that will showcase the brand's upcoming clothing innovations and connect with consumers, driving product sales.
The digital experience is set to be a key tool in Vollebak's strategy, serving as a platform to present their future creations, such as the Solar Charged Puffer, designed for Arctic winters, and a jacket engineered for deep-space travel. Last year, Vollebak's copper jacket was featured on the cover of Time magazine as one of the publication's choices for "Best Inventions."
Vollebak has always been at the forefront of clothing innovation, using science and technology to evolve the way we dress. They have already created revolutionary products like the first graphene jacket, a material that won a Nobel prize for Physics. Other innovative creations include solar-charged clothing and charcoal-fiber T-shirts.
The digital experience, a new initiative by Vollebak and R/GA London, is designed to engage consumers and stimulate interest in these cutting-edge products. It aims to connect with consumers on a deeper level, potentially leading to increased consumer engagement and product sales for Vollebak.
This innovative marketing strategy is set to revolutionise the way consumers interact with clothing brands, offering a unique and immersive experience that reflects Vollebak's futuristic character. The digital experience is set to launch soon, and it promises to be a game-changer in the world of fashion and technology.
