Weekly review of gambling: Utilization of AI betting tools for Bundesliga, favorable prospects for Manchester City, and the latest Boston Celtics owner change
New Ownership for the Boston Celtics: The Chisholm Group Takes Charge
The Boston Celtics have a new ownership group, and it's making headlines internationally. The Chisholm Group, led by Mario Ho, has completed the acquisition of the iconic NBA franchise for a record-breaking sum of $6.1 billion (approximately €5.2 billion).
Mario Ho, the son of the famous Macau gambling entrepreneur Stanley Ho, has made a name for himself as a shrewd investor in recent years. He is also the owner of Atalanta BC and Chairman of Bain Capital. His acquisition of the Boston Celtics has further boosted his reputation as a successful investor.
Ho expressed his deep emotions about now being a co-owner of the Celtics, stating on Instagram, "Meeting the team and wishing them luck for the rest of the season has been a truly memorable experience."
The Chisholm Group is not alone in this venture. Bill Chisholm, another investor, is also part of the ownership group. Ian Loring, senior managing director of the private-equity firm Haveli Investments, is the third investor in the group.
As part of their strategy, the new owners are set to introduce cutting-edge AI-based tools, promising next-generation digital experiences for the Celtics' fans. 4Sight Streaming, for instance, will enable betting providers to integrate AI-driven, animated overlays in live streams, enhancing the viewing experience.
The Enhanced Live Match Tracker will keep fans engaged and offer comfortable betting options directly in the app. Additionally, Live Player Markets will offer an additional 240 betting options per game.
Paddy Power, a betting provider, has launched a unique marketing campaign called Justice Refund. This campaign aims to reimburse over 100,000 customers who lost their title bets due to Manchester City's wins between 2011 and 2024.
Sportradar, one of the most renowned data analysts in sports, is deepening its collaboration with the Bundesliga for the 25/26 season. Covering over 150,000 games per year, Sportradar's expertise is expected to significantly contribute to the Celtics' data-driven strategies.
Stanley Ho played a significant role in transforming Macau into an internationally popular gambling hub. His son, Mario, is managing his father's estimated multi-billion dollar fortune wisely, ensuring a bright future for the Celtics and other ventures.
The new ownership marks an exciting chapter for the Boston Celtics. With the Chisholm Group at the helm, fans can look forward to innovative digital experiences and a continued tradition of excellence on the court.
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